Too Faced are Two Faced!

Cruelty Free

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Too Faced use to be one of my favourite Cruelty Free brands – they offered great quality makeup for a good price and they seemed to truly care about animals…well thats all changed now!

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Recently, Too Faced have sold their company to Estee Lauder, one of the leading large cosmetics brands that still allows animal testing to be used on their products. Now, some might argue that Too Faced are still Cruelty Free, however Estee Lauder owns the company and therefore a percentage of their profits goes to the parent company. Ultimately, if you buy from Too Faced, you are buying from Estee Lauder, and by buying through them and supporting them, you are supporting animal testing, and the thousands of animals who suffer so that Estee Lauder can sell their products in places like China.

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I can’t understand why a brand, like Too Faced and Tarte, that claims to be…

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