Today Unilever announced plans to purchase Seventh Generation. Long known to be a cruelty-free brand with lots of vegan options, Seventh Generation has been a staple in many cruelty-free and vegan homes for a long time. News of this acquisition was just released by Unilever.
It’s currently unclear if this will impact the cruelty-free status of Seventh Generation.It’s always sad to see cruelty-free brands purchased by companies that test on animals. Not only does Unilever itself test on animals, but most Unilever brands also test on animals.
For consumers like myself who do not purchase from brands with a parent company that test on animals, I will need to replace most of my cleaning products based on this acquisition alone.
Read the full article here.